Shelly Palmer Radio Report – June 12, 2013

Want to upgrade to an iPhone 5 but find yourself a little short on cash? You’re in luck. Apple is starting an iPhone trade-in program this month as the company’s CEO, Tim Cook, looks to reignite sales growth. If you’ve got an older iPhone, like the 4 or 4S, you’ll be able to bring it into an Apple Store to get credit toward a brand new iPhone. Wonder how much cash you’ll get for your old phone? AT&T currently pays as much as $200 for a working iPhone 4 or 4S, which means you can get pick up a new 16 GB iPhone 5 for no money down with a new two-year contract. While other companies like Best Buy have had phone trade-in programs for a while now, this marks the first time Apple has dabbled in the market. While Apple’s sales may be slipping, that means it’s a great time for us, the consumers, to snag a good deal and score a shiny new smartphone.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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