Yahoo and Apple

Yahoo and AppleApple and Yahoo are believed to be discussing a closer partnership for the iPhone, iPad and Siri that would open up more of Yahoo’s data, such as sports and news, The Wall Street Journal reports. While sources told the paper that the deal wasn’t imminent, they did note that talks were taking place. Apple’s iOS already makes use of Yahoo Finance on the built-in Stocks App and taps Yahoo Sports for Siri. Yahoo’s efforts are part of CEO Marissa Mayer’s mobile focus. She’s reportedly working to get her company’s web services loaded onto more devices, and Apple is a crucial partner. Apple has moved away from Google, dropping its Maps and YouTube apps, as the two have become fierce competitors in the mobile space. Yahoo and Google are also direct competitors, so its chances of gaining a foothold on Android are slim.

Read the full story at The Next Web.

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