Shelly Palmer Radio Report – April 3, 2013

If you’re tired of Google, Apple and Nokia Maps and are looking for a new GPS solution, look no further than Waze (WAZE). Recently hitting 40 million users, Waze is a social GPS navigation system. What makes it so special? Any user with Waze can report an accident, speed trap or hazard on their route. Waze then takes this information and incorporates it into your route to make sure you get where you’re going as quickly and safely as possible. In 2012, Waze users reported over 90 million events on the roadways, including 30 million in the U.S. With Waze’s most recent update, users can now say that a road is closed or impassible and give a reason and estimated time of closure – is there a downed wire, construction or maybe a parade?  Remember: Distracted driving is one of the most dangerous things you can do.  Use Waze and other in-car applications responsibly, please keep you eyes on the road and your hands on the wheel.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.

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