Barnes & Noble is doing whatever it can to get Nooks and its digital content into the hands of the masses. After running a March promotion where buying a Nook HD tablet got you a Nook Simple Touch e-reader for free, the company is now pushing its presence in Windows 8. Nook Media, a subsidiary of Barnes & Noble that is partially owned by Microsoft, recently announced that people who download the Nook app for Windows 8 will get five books and five magazines for free, chosen from a select list. This is in addition to the over one million free titles already available in the Nook store. Barnes & Noble is also enhancing the apps on its Nook devices by incorporating in-app purchases in the coming months, putting its tablets in line with those from Amazon and Apple. With all of the effort Barnes & Noble is putting into its digital media branch, can it step up and challenge the market’s big dogs?
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.