The OUYA was one of the most successful Kickstarter campaigns of all-time. A new video game console for your TV, the OUYA is powered by Android and meant to be an open and hackable platform. With the campaign’s backers already getting their consoles and units set to hit store shelves in the near future, what’s next for the little video game company that could? OUYA recently announced a very cool partnership with MakerBot: custom, 3D-printed console cases. If you can play around what’s inside the console, why not be able to do the same thing with the outside? The two companies released 3D design files for the console’s case, so anyone with access to a 3D printer can customize what it looks like. Want a zebra-striped video game console? Maybe one that’s hot pink? Now’s your chance. As OUYA looks to distance itself from its more mainstream gaming competitors, partnerships like this will make all the difference in helping it truly stand out from the crowd.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.