Amazon Studios

Amazon StudiosAmazon pulled a Netflix on Monday, in the sense that it’s now touting the release of its original programming as the “most watched” TV shows on the Amazon Video service since launch on Friday. Netflix previously issued the same statement about its original show, “House of Cards.” But it’s not exactly an apples-to-apples comparison, here. When Netflix Chief Content Officer Ted Sarandos said that its new political thriller was the most-watched piece of content on the site, it was a few weeks after its release, not days. It was also more remarkable because, in Netflix’s case, it was a single series, as opposed to a collection of content that includes more than half a dozen comedy pilots and six other children’s shows. Plus, Netflix’s content library includes many more blockbuster titles and big-name TV shows for an unknown property like “House of Cards” to compete with, again making Netflix’s news, generally speaking, a “bigger deal.”

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