This year’s version of the NCAA March Madness Live app is live in the iOS App Store (an Android version is scheduled to arrive on Google Play this weekend) and unlike last year the apps are free. Unfortunately there’s still a catch, since while the games aired on CBS will be streamed registration free via the web and apps, games on cable (TNT, TBS and TruTV) will require users to login with the account they use for their pay-TV provider. The action gets started with the seedings on Selection Sunday, with the First Four games kicking off on the 19th. The March Madness apps are ready for smartphones and tablets on Android and iOS and “redesigned for optimization across platforms” this time around. Whether or not you have the privilege of membership (or can borrow a login from a friend) the apps are available beyond the source link.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.