Social media influence scoring startup Klout announced Thursday that it will more fully integrate users’ Instagram and Microsoft Bing accounts. Now a users’ Instagram influence will be factored into a user’s overall Klout score. Bing accounts are able to be connected, but the data will be considered in Klout scores in the future. In the past, the company connected to a number of other accounts to measure social influence, including Facebook, Twitter and LinkedIn.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.