Tumblr shared that it is rolling out real-time notifications to people’s dashboards, so that you can have even more cat- and fashion-related content thrown in your face. It’s a smart move and surprising that it took so long. The thing that has kept Tumblr from being seen as a blogging platform is the fact that it stands pretty still, so an infusion of real-time will be interesting. “Check this out! We’re testing real-time notifications from people you follow. You should start to see them in the next few hours (and can toggle them on your Settings page). Enjoy!” The demo only shows interactions with our posts from people that you follow, but once it’s live it’s definitely worth checking out to see if it’s for you. So yes, you’ll be able to load up your Tumblr dashboard and watch the interaction happen before your eyes. This might actually kick up some engagement for Tumblr, as it’s always interesting to see what your friends are liking on the service.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.