There will be a new OUYA next year, and the year after that, unlike the traditional game console model, where new hardware ships in five- to seven-year generational increments. “Our strategy is very much similar to the mobile strategy,” OUYA CEO Julie Uhrman told us in an interview this afternoon, following her DICE 2013 speech. “There will be a new OUYA every year. There will be an OUYA 2 and an OUYA 3,” she added. One potentially featuring the recently revealed Tegra 4, perhaps, rather than the Tegra 3 powering the first units? It sure sounds like it. “We’ll take advantage of faster, better processors, take advantage of prices falling. So if we can get more than 8GB of Flash in our box, we will,” she explained. But don’t fret, nervous game buyer. Uhrman assured us that “all the games will be backward compatible” going forward. When pushed on how this will work, she said, “The games will be tied to you, the gamer,” (like Steam is now) rather than tying your game licenses to the hardware you purchased (like, say, Nintendo’s Wii U).
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.