For anyone nostalgic for the ’90s virtual pet craze, you can now carry your Tamagotchi in your pocket once again, with a free app released Thursday for Android. The Tamagotchi L.i.f.e. App recreates the experience of caring for and feeding your own pocket creature. The app’s release marks the brand’s re-expansion to North America, after it was a powerhouse in the late 1990s. The Tamagotchi app recreates the classic experience of owning a virtual pet in its Toy Mode, which replicates the classic egg keychain design best known by fans on the phone’s screen. It features the three familiar buttons to navigate the menus. Players can get into “App Mode” by swiping with two fingers, which brings the Tamagotchi into full color on the screen. You’ll be able to access all the menu functions with touch controls from there.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.