36% of Super Bowl Viewers Will Use Second Screen

Super Bowl XLVII

Super Bowl XLVIIIf you’re one of the lucky ones headed to Mercedes-Benz Superdome in New Orleans, La., for Super Bowl XLVII, we wish you a great trip. For the rest of us who will be watching the big game at home, it turns out we’re in good company. Century 21 Real Estate surveyed close to 3,000 people about the big game and found an overwhelming majority (88%) think home is the best place to be on game day along with, of course, good friends, good food and a big screen television. Century 21, an advertiser in this year’s Super Bowl, looked at the habits and likes of stay-at-home viewers and found men say they like “being able to control instant replay with the DVR” as a reason to watch the game at home. Men are 4% more likely than women to cite that as a reason to stay home.

Read the full story at Mashable.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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