Kickstarter is expanding its crowdfunding reach by launching a mobile app. It’s for iOS devices, and it lets users catch up on projects they’ve already invested in and find new projects to back. Those with existing Kickstarter projects can also use the app to manage their pages, including uploading status report videos. The redesign of the website’s interface for the app is aimed at smartphone ease and access. Kickstarter is blazing the trail for crowdfunding projects, with peers like Indiegogo close behind. Mobile net use, meanwhile, is skyrocketing, along with mobile commerce.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.