Apple might not need to make a TV set to make a big splash in the television market: a brand new report from Bloomberg claims that the company is negotiating with Time Warner Inc. to bring HBO Go to Apple TV by the middle of this year, citing two people familiar with the plans. That would still mean that the ability to watch HBO shows on Apple’s set-top box would be limited to people who already subscribe to the network in cable and satellite packages, but it’s a promising step. HBO Go currently provides mobile access to HBO shows and content, which would mean that Apple TV users who are also subscribers would have access to the more than 600 hours of video currently available on the service, which includes hit shows like Game of Thrones and True Blood. The move wouldn’t be unprecedented, as Apple already currently offers Hulu Plus and Netflix access on the platform, and HBO Go is already on Roku and Xbox.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.