Yandex is probably the biggest search engine few people have ever heard of. The Russian search engine has surpassed Microsoft’s Bing in the world’s top search engine rankings, according to Search Engine Watch, which got its data from ComScore. Coming in first place is Google with 114.7 billion search queries and 65.2 percent of the market share. China’s Baidu ranked second with 14.5 billion queries and 8.2 percent share. Third was Yahoo with 8.6 billion queries and 4.9 percent share. And, fourth was Yandex with 4.8 billion queries and 2.8 percent share. Despite Yandex now ranking higher than Bing for global search, Microsoft’s engine is not far behind — it had 4.4 billion queries and 2.5 percent market share. ComScore’s data covers the number of worldwide search queries that took place in November and December 2012. One of the reasons that Yandex is doing so well in the search world is that it has a massive Russian-speaking audience.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.