The Wall Street Journal has analyzed the top 50 sites in the United States plus 20 other top sites in sensitive categories like dating or health. They found that 25 of these sites—including OKCupid, Pinterest, YouTube, Yahoo—send personal data to other sites in the open, with no security encoding, using your own browser session. Their methodology looks good: “The Journal followed each site’s suggested registration procedure, including email confirmation when necessary. In addition to registering, the Journal logged out of each account, logged back in, and browsed all known types of pages on the site – for instance, article pages, profile pages and setting pages. The Journal cleared its test computer of tracking files, known as cookies, between each browsing session.”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.