Netflix isn’t all about movies, as you know. The company has been adding more television to its on-demand service and announced multi-year licensing agreements with both Turner Broadcasting and Warner Bros. Television Group. The agreement includes episodes of shows from Cartoon Network, Warner Bros. Animation, Adult Swim, and the show Dallas from TNT. The deal, which will only make content available to U.S. Netflix subscribers, goes into effect on March 30. It’s important to note that Jeff Bewkes, CEO of Time Warner, hasn’t been a fan of Netflix in the past. Here’s what Ted Sarandos, Chief Content Officer of Netflix, had to say: “We are delighted that Netflix will become the exclusive over-the-top streaming subscription destination for past seasons of favorite Cartoon Network and Adult Swim titles. We’re also thrilled to be able to offer the latest seasons of Dallas, one of the greatest all-time guilty pleasures.”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.