Amazon has taken another step at reducing Apple’s hold over on-device music sales, announcing the launch of its HTML5 MP3 web store specifically for iPhone and iPod touch, offering 22 million tracks via a specially formatted mobile website. The online retailer says that it has developed its MP3 store to operate seamlessly on Apple’s Safari mobile browser, offering personalised recommendations, bestseller lists and Amazon ratings. When a user makes a purchase, it is automatically transferred to their Amazon Cloud Player account (which holds 5GB of free storage) and can be played back using the Cloud Player mobile apps, which are available on the iPhone, iPod touch, iPad, Kindle Fire, Android smartphone or tablet, Roku, Sonos system, or any web browser.

About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.