Yahoo has announced a partnership with NBC Sports that will see the two pool their sports reporting, broadcasts and news coverage in an effort to build the US’s largest dedicated sports news platforms. The proliferation of media through blogs and social media has revolutionized the way fans take on news and watch events, but the two giants are hoping that leveraging the best of each other will strengthen their respective presences. The announcement says that the companies will combine Yahoo Sports’ reporting “premium sports news and events coverage” with the NBC Sports Group’s digital brand and TV “promotion and integration”. Terms of the partnership — which covers both online and on the air coverage — will see the two companies continue to maintain different sites and newsrooms.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.