UnitedHealth Group


UnitedHealthHere at the 2013 International CES, the UnitedHealth Group’s booth showcases the company’s efforts to simplify the consumer health experience by making relevant, practical information easier to access. How is this going to be done? By utilizing consumer-friendly tech devices, like smartphones and video game consoles. UnitedHealth Group is a diversified health and well-being company dedicated to helping people live healthier lives and making health care work better. The group offers a broad spectrum of products and services through two distinct businesses: UnitedHealthcare, which provides health care coverage and benefits services; and Optum, which provides information and technology-enabled health services. Through these businesses, UnitedHealth Group serves more than 75 million people worldwide. Serving such a broad spectrum of stakeholders across the health system – from the people served by its health plans, to the health care professionals and systems, medical manufacturers and employers it works with – gives UnitedHealth Group a unique perspective on the challenges faced in health care, insight that inspires UnitedHealth Group to help unlock the future of health care. As you can see, the booth features Xbox 360 and Kinect fitness challenges, which makes perfect sense, as it’s one of the easiest and most approachable forms of fitness-improvement on the market today. UnitedHealth knows that finding ways to stay healthy and active doesn’t have to be a chore, which is why it believes that the intersection of health and gaming holds enormous potentials for the health care system. The “gamification of health” creates situations where we can engage, incentivize and reward healthy behavior that leads to better outcomes. Running isn’t always fun, but getting Xbox achievements out of it? That’s enough of an incentive for many people. Take a look – UnitedHealth is inviting all of us CES attendees to play games and compete against each other to win a variety of prizes. Play Dance Central 2 or Kinect Adventures, have some fun, get a little exercise and maybe win a prize.

UnitedHealthcare and Optum
LVCC, South Hall 2 – 25515

9900 Bren Rd. East
Minnetonka, MN 55433
United States of America
P: (303) 267-3322

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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