SonyWith an electronics giant the size of Sony, it doesn’t make sense to try to cover everything you can see here – the exhibit is huge and there are literally hundreds of extraordinary consumer electronics products on display.  That said, if you really want to see something, you have to check out Sony’s new 84″ UltraHD TV.  It will rock your world.  At (3840 x 2160 pixels) UltraHD is twice the resolution of conventional HDTV which, as everyone knows is 1920 x 1080.  UltraHD is also known as 4k technology and, you guessed it – it’s the next big thing in home theater.  Sony’s 84″ UltraHD set has a list price of $25,000, which puts it out of reach for most consumers – but that’s today.  What you are seeing is, quite simply, next generation television.  There is one small problem – true UltraHD content is pretty scarce.  But it wont be for long.  Sony has a vast library of TV shows and movies that it will convert to UltraHD and it will be very easy for new movies to create UltraHD versions for distribution.  In fact, Sony’s 84″ UltraHD set does a pretty good job of upconverting conventional 2k HDTV content into 4k UltraHD content, so you can truly enjoy the set right now.  While you’re here in at Sony, ask about FeliCa, I think I’m pronouncing it right.  FeliCa is spelled F E L I C A.  It’s the company’s contactless IC Card or Near Field Communication Technology and Sony intends for it to be built into mobile phones, personal computers and other electronic device that would benefit from close range wireless communication.

Sony Electronics Inc.
LVCC, Central Hall – 14200, 14213, 15230, 15231
LVCC, North Hall – 1409

16530 Via Esprillo
San Diego , CA 92127
United States of America

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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