AmazonAmazon may be considering extended warranty and repair services similar to Apple’s AppleCare, according to two trademark application the company filed earlier this month. The applications also suggest that the company may expand its Kindle brand far beyond the current segment of tablets and ebook readers. On December 13, the company filed a trademark application for the wordmark “Kindle” with the U.S. Patent and Trademark Office with a curious description of the associated goods and services: “Maintenance, repair, updating and installation services for computer hardware, computer peripherals, computer networks and consumer electronic devices; consulting services in the field of physical maintenance of computer hardware, computer peripherals, computer networks and consumer electronic devices.”

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About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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