Amazon may be considering extended warranty and repair services similar to Apple’s AppleCare, according to two trademark application the company filed earlier this month. The applications also suggest that the company may expand its Kindle brand far beyond the current segment of tablets and ebook readers. On December 13, the company filed a trademark application for the wordmark “Kindle” with the U.S. Patent and Trademark Office with a curious description of the associated goods and services: “Maintenance, repair, updating and installation services for computer hardware, computer peripherals, computer networks and consumer electronic devices; consulting services in the field of physical maintenance of computer hardware, computer peripherals, computer networks and consumer electronic devices.”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.