There’s something in the air this week. Maybe it’s that the holidays are coming, or that it’s getting colder, or that there’s not much actual news to be had three weeks before the Consumer Electronics Show. But for some reason, the dumb Apple rumors are piling up like so many discarded MobileMe accounts. The latest offender? You’ve probably seen it already: Retina iPad mini. Here’s why it’s a total waste of everybody’s time. Just to be clear, this isn’t the kind of rumor that’s dumb because it’s wrong. In fact, it’s the opposite: a rumor that’s based on something so inevitable, it has no merit as a rumor. It’s simply a statement of fact, one that’s been known since the day the first iPad mini came out. You might as well say that the next iPad mini will have a faster processor or a bigger battery or will run iOS 7. No. Kidding.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.