In what can be considered a major dig at Microsoft, Clay Bavor, product management director at Google Apps told V3 that the company is not bringing native Gmail or Google Drive apps to Windows 8 and Windows Phone 8. Bavor said Google has ”no plans to build out Windows apps” and that the company is “very careful about where we invest and will go where the users are but they are not on Windows Phone or Windows 8.” As we begin to see a shift toward users storing their data in the cloud, the lack of Google Drive on the newest Windows 8 and Windows Phone 8 is an alarming concern. It’s true there are alternatives such as Microsoft’s SkyDrive, but no native Gmail app for either OSes suggests Windows is no longer a priority to develop for anymore. Instead, Bavor says that the company will continue to “make big investments in mobile in 2013 with the goal of having beautiful mobile apps” on iOS and Android.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.