Fitbit, Inc.



Founded in 2007 and the market leader in the connected health and fitness category, FitiBit’s goal is to make fitness a fun, achievable part of everyday life. FitBit takes a common sense approach to fitness.  It realized that people would start eating better and being more active and even get more sleep it they had a little help and positive reinforcement.

FitBit has a wide variety of products to help you accomplish your fitness goals and live a healthier lifestyle. Products like Zip – a tiny device that tracks your steps, distance and calories burned. What makes Zip unique is that it syncs these stats to a computer or smartphone and celebrates how much more you do each day. It adds in social elements, where you’re able to challenge friends… and yourself. What’s also cool is that Zip has unlockable badges – things like number of steps you take in a day, or number of stairs climbed. Gamified fitness … it’s all the rage!

Fitbit also sells smart scales, which track your weight, body fat percentage and body mass index, all coupled with online graphs to help you reach your goals. You should also check out, “The One,” which takes Zip’s features and adds in the ability to measure sleep cycles, which in turns helps users learn how to sleep better. It even wakes you up in the morning! There’s also the FitBit Aria smart scale, which tracks your weight, body fat percentage and BMI trends, and automatically uploads your data each time you step on the scale. Whether you want to be more active during the day or get a better night’s rest, Fitbit has you covered.

Fitbit, Inc.
LVCC, South Hall 2 – 26303

150 Spear St
STE 200
San Francisco, CA 94105
United States of America
F: 415-236-6009

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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