Dolby Laboratories Inc.

Dolby Laboratories Inc.

Dolby Laboratories Inc.

Dolby is one of the worldwide leaders in sound technology.  While you’re here, check out the Dolby Atmos Cinema Sound Platform, which is a revolutionary new technology for theater sound. The most important aspect of Atmos is that it provides full creative freedom to filmmakers, which means you’ll hear the film exactly the way the filmmaker wanted you to hear it.

Dolby Atmos employs overhead speakers in addition to surround speakers and creates realistic and natural sound experiences that completely immerse in the soundtrack. Peter Jackson’s film The Hobbit features Atmos, plunging viewers deeper into his fantasy world than they’ve ever been before. Atmos allows sounds to move around the theater to create dynamic effects, and reproduces a natural and lifelike audio experience. Want to take a guess on how many speakers it uses? Go ahead and guess. The number is probably higher than you think. Dolby Atmos uses up to 64 speakers to heighten the realism and impact of every scene.

At Dolby, take some time to learn about Dolby Digital Plus and Dolby TrueHD.  You’ll also want to learn about how 5.1 and 7.1 are evolving.  No need to “look” for the next big thing. It’s here. Just take a second and listen.

Dolby Laboratories Inc.
Venetian, Lvl 2 – Bellini 2002, Bellini 2003, Bellini 2004, Bellini 2005, Bellini 2006

100 Potrero Avenue
San Francisco, CA 94103
United States of America
P: 415 558 0200
F: 415-645-4000

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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