Amazon just got a little more social. The e-commerce giant launched a new gift feature Wednesday that lets your connect your Facebook account to Amazon in order to keep track of your friends’ birthdays and anniversaries, as well as their shopping wish lists. Amazon is billing the new Friends and Family Gifting feature as a central hub for your gift ideas throughout the year. Once you connect your Facebook account, you’ll be able to see the wish lists that your connections have created on Amazon as well as information about things they may have Liked through Facebook. You can also opt to receive e-mail reminders about upcoming birthdays and anniversaries. For those who either don’t have a Facebook account or would prefer not to sync that account with Amazon, there is an option to add friends manually by entering in their name, birth date and interests.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.