Google Chairman Eric Schmidt believes the war between Android and Apple’s iOS is just about over and his side has won. In an interview with Bloomberg, the former CEO said that the current mobile battle is similar to the computing war that took place more than 20 years ago between Microsoft and Apple. The executive notes that Google is “winning that war pretty clearly now.” Schmidt’s words aren’t without merit; Android has seen explosive growth since its debut and controlled nearly 70% of the market this year. In fact, the operating system has been projected to dominate the smartphone market over the next four years while continuing to eat away at Apple’s tablet market share. The Chairman’s comparison to Microsoft of the 1990s is fairly accurate. Windows was able to conquer the operating system space because of the strong support it had from a variety of manufacturers, while Apple refused to license OS X.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.