Google isn’t treating searches related to presidential candidates fairly, a new report charges. The Wall Street Journal reported yesterday that it commissioned a study on the way in which search results related to President Barack Obama and Mitt Romney are displayed on Google. The study found that when users search for “Obama” or “Romney,” Google displays standard results. Other related searches, however, are treated differently. For example, the Journal tried to search for topics ranging from Iran to Medicare. Those who had already searched for “Obama” found that their results were customized to relate in some way to the president. Searches on those topics yielded no such customizations for Romney seekers. Read the full story at CNET.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.