Google isn’t treating searches related to presidential candidates fairly, a new report charges. The Wall Street Journal reported yesterday that it commissioned a study on the way in which search results related to President Barack Obama and Mitt Romney are displayed on Google. The study found that when users search for “Obama” or “Romney,” Google displays standard results. Other related searches, however, are treated differently. For example, the Journal tried to search for topics ranging from Iran to Medicare. Those who had already searched for “Obama” found that their results were customized to relate in some way to the president. Searches on those topics yielded no such customizations for Romney seekers. Read the full story at CNET.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.