Whoever said there’s no such thing as a free ride hasn’t seen Uber’s latest promotion. The car-service booking app, which came under fire last week for boosting prices in New York in the wake of Hurricane Sandy, says today that it’s going to give free rides to voters tomorrow. It’s pairing up with Rock the Vote to offer the promotion, accessed with code VOTEUBER. There are a few catches to this offer, though. First of all, it’s only open to people who’ve never used Uber before. And the free ride is only valid for a trip to or from a polling station and only during a city’s specified voting hours tomorrow. Read the full story at CNET.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.