For years now, Facebook and Twitter have had their respective “Like” and “Favorite” buttons. They’re simple, straightforward ways to show appreciation for a status update or a tweet without verbally replying (and Google, too, has its +1 button.). They’re popular, too: Facebook processes nearly three billion “Likes” on a daily basis. Now, on Monday, according to a report from The Next Web, Twitter is tweaking its “Favorite” formula, carrying out a test with some users who are seeing “Star” or “Like” options on tweets instead of the original “Favorite” button. Read the full story at All Things D.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.