iPad mini
iPad Mini
iPad Mini

For Apple’s iPad and its tablet rivals, there are three major markets: Education, Enterprise and Consumers on the couch (or in the plane, or on a train, et cetera). It’s easy to forget those first two, but they undoubtedly are the largest market opportunities for the tech company. I’ll save the enterprise for another post, but let’s talk about the education market for a moment. First, the news: Apple announced this afternoon its fourth-generation iPad, touting improved graphics and computing performance, a high-definition front camera and the same 10-hour battery life and price ($499). Read the full story at ZDNet.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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