For Apple’s iPad and its tablet rivals, there are three major markets: Education, Enterprise and Consumers on the couch (or in the plane, or on a train, et cetera). It’s easy to forget those first two, but they undoubtedly are the largest market opportunities for the tech company. I’ll save the enterprise for another post, but let’s talk about the education market for a moment. First, the news: Apple announced this afternoon its fourth-generation iPad, touting improved graphics and computing performance, a high-definition front camera and the same 10-hour battery life and price ($499). Read the full story at ZDNet.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.