Toys R Us
Toys R Us
Toys R Us

Like Amazon, Best Buy and Barnes & Noble before it, Toys R Us is following the path of being a retailer distributing its own branded hardware (Tabeo, Nabi) with an accompanying app store, and then supplementing those offerings with a digital media service. ToysrusMovies.com is a Rovi-powered digital storefront currently available to PCs, Macs and other Flash compatible devices, with an app planned for the Tabeo soon, as well as Blu-ray players, HDTVs and other mobile devices including iOS and Android. Read the full story at Engadget.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.

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