Shelly Palmer Radio Report – October 9, 2012

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Imagine if you could tell a friend, “Yeah, just give me a ring at **Shelly.” Pretty cool, right? That’s what Sprint is letting its customers do with a new program called StarStarMe. After you sign up, you get to choose your **MyName number. For three bucks a month, you no longer have a messy phone number to deal with. Sprint has said that you’re able to have up to two MyName numbers per phone and that while it is the first carrier to offer this, the service is not forever exclusive to Sprint. The whole idea is pretty great… unless you’re not the first few people to sign up. What happens when **Shelly is taken? Where do you go from there? It seems like it’ll only be a matter of time until we spiral into the realm of obscure online usernames. “Sure, call me at **XxShelly12xX.” Sometimes, a phone number just has a better ring: 867-5309 sounds better than **Jenny.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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