Shelly Palmer Radio Report – October 18, 2012

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Back in January, Apple unveiled iPad textbooks, which they said would revolutionize classrooms and be what students of the future would use to learn. Fast forward nine months, and Apple’s dream hasn’t taken off. On Wednesday, Amazon unveiled Whispercast, which lets organizations like schools easily deploy Kindle content to students on Kindles and devices with the Kindle app, making it an awesome fit for the classroom. Imagine teachers being able to quickly and easily pass out nightly reading or an assignment to their class with just a few button presses. Couple that with the over 200,000 eTextbooks available in the Kindle store, and Amazon is making a strong case that every student should have a Kindle. Considering you can get a Kindle Fire for as little as $159, it’s a lot more economically feasible than spending $500 on an iPad… or however much the iPad Mini will cost. In the battle of the classroom, round one goes to Amazon.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.

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