Barnes & Noble has been aiming to create a subsidiary out of their Nook business since last April and now the ink is dry on a new partnership between Nook Media, a subsidiary of B&N, and Microsoft. Microsoft invested $300 million along with $305 million in payments to own 17% of the new company which has a $1.7 billion post money valuation. Nook Media consists of the Nook Digital brand of software, content, and devices as well as B&N’s college business. Read the full story at TechCrunch.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.