Microsoft’s temporary, or “pop-up,” stores will open Oct. 26 and will sell the Surface tablet, according to the company’s website. And in all but a few cases, Microsoft will go toe-to-toe with Apple: 29 of the 32 stores are located in the same mall or shopping center that houses an Apple retail store. The 32 stores in the U.S. and Canada were first announced last month. The temporary outlets will be open only during the holiday season, and are not permanent locations like the two-dozen brick-and-mortar Microsoft retail stores already in operation. Read the full story at ComputerWorld.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.