Windows 8 launches on October 26. It’s been said to be Microsoft’s most important product launch to date. And Redmond is reportedly prepped to properly support the product with a massive marketing campaign. Forbes reports the campaign costs between $1.5-$1.8 billion, making it the largest product launch in the history of the industry. Microsoft has strangely been relatively quiet about Windows 8 so far. On the eve of its release, the company seems to be instead focusing on Bing and Internet Explorer 9 marketing. Read the full story at TechCrunch.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.