Windows 8 is the biggest risk Microsoft has taken in decades and the company’s decision to square off against the very hardware vendors that propelled its meteoric rise adds a whole new dimension to this latest endeavor. Here, BGR reviews the Surface tablet, a device that ushers in a new era at Microsoft that could ultimately make or break one of the most important technology companies in history. Some time ago, top executives at Microsoft realized the company needed to make some major strategic changes to adapt in a marketplace that was in the early days of a huge shift. Read the full story at Boy Genius Report.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.