Let’s say you wrote a book about crowdfunding. How would you fund it? Chance are you would use your expertise in crowdfunding to crowdfund it. You would be very successful in doing so, right? Wrong. The book “Crowdfunding: A Guide to What Works and Why” was put up on Kickstarter with a $35,000 goal. A mere 103 backers offered up a total of $3,878, which Nik Cubrilovic (via Uncrunched) points out on Twitter, just doesn’t cut it. Given that crowdfunding is largely an Internet phenomenon, I think the project that is being pitched has to appeal to the Web generation. Read the full story at The Next Web.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.