Let’s say you wrote a book about crowdfunding. How would you fund it? Chance are you would use your expertise in crowdfunding to crowdfund it. You would be very successful in doing so, right? Wrong. The book “Crowdfunding: A Guide to What Works and Why” was put up on Kickstarter with a $35,000 goal. A mere 103 backers offered up a total of $3,878, which Nik Cubrilovic (via Uncrunched) points out on Twitter, just doesn’t cut it. Given that crowdfunding is largely an Internet phenomenon, I think the project that is being pitched has to appeal to the Web generation. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousSimon Cowell And Are Teaming Up To Create An X Factor To Find The Next Mark Zuckerberg NextAmazon to create 1000 jobs in the UK for the Christmas season

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.