In March we wrote about the launch of UpTo, an iPhone app that attempts to build an event-based social network around your calendar using the iPhone calendar API. Whether you use Google Calendars, Outlook or Yahoo, UpTo goes for agnostic and works with whatever calendar you already have synced with your phone to eliminate friction that stands in the way of sharing or adding events while you’re on the go. The app also includes group sharing functionality so that you can add friends from Facebook, existing contacts, put them into groups, share events from your calendar to UpTo’s feed with a couple of clicks. Read the full story at Tech Crunch.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.