By now it’s almost inevitable given the company’s track record: No matter what Apple unveils tomorrow at the Yerba Buena Center (an iPad Mini? iPhone 5?), pundits will herald the company for its innovative thinking and bold hardware design. But the elephant in the room will be Apple’s software, which many inside the company believe has evolved for the worse in the last few years. Despite consistently glowing reviews from critics and consumers alike, iOS and OS X, Apple’s operating systems which tie Macs and iPads and iPhones together, have rubbed some the wrong way in recent years with their design directions. Read the full story at Fast Company Design.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.