It turns out it’s really hard to map the world. Along with their iOS 6 update, many amateur digital cartophiles were in for a rude awakening: Apple Maps, which looked so cool in Apple’s launch demo, are actually, and hilariously, a POS (Yes, I was wrong). And, in releasing what is essentially a half-baked beta of this in its rush to be free of Google, Apple has also released a torrent of user criticism. Digital maps are obviously a difficult endeavor, and the data from OSM and TomTom leaves much to be desired here. Read the full story at Tech Crunch.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.