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A team of scientists in the UK has teamed up with a group of fashion designers to come up with the ultimate green fashion product. They’ve created the CatCo laundry additive, a substance that when added to your laundry, creates clothing that pulls pollutants out of the atmosphere. Here’s how it works: when you wash your clothes with CatCo, particles of titanium dioxide stick to the fabric. The titanium dioxide reacts with pollutants in the air and oxidizes them in the fabric. The Engineering and Physical Sciences Research Council, which has supported the project from the start, says that average wearers of clothes treated with CatCo can remove about 5 grams of nitrogen oxides from their air per day. That’s about equal to what an average car produces in a day. It’s aiming to make CatCo commercially within two years. I’ve told you about some cool high-tech clothes before, but I these may be the perfect fit
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.