Samsung Aims for Social Fun, Shoots Self in Foot

Samsung
Samsung
Samsung

I’m not sure who at Samsung thought this would be a good idea, but the company recently got all social and asked Facebook users which electronic gadget they’d want if they were stranded on an island. (Let’s pause here for a second. How long have you been using the Internet? Longer than a week or so? Okay, you already know what’s coming.) The poll did pretty well, pulling in 11,000 responses. But, as you would think corporate social specialists would have learned, the masses tend to go off script, and a whole lot of those responses were from people snorting and saying they’d bring Apple’s iPhone or iPad. Read the full story at All Things D.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.

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