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Apple is getting its ducks in a row for the release of the iPhone 5. One of the ways it’s doing that is ensuring that as many apps as possible are ready for the new taller screen of the new device. We’ve been getting reports from developers that Apple is pushing review through its system at a rapid pace. App submissions are normally reviewed over a matter of days, but some are seeing times as quick as a few hours. Apps that are only mentioning support iOS 6 and the iPhone 5 as changes in their app’s submissions are seeing quicker turnarounds. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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