Now that iOS 6 has officially landed, Apple has pulled back the veil revealing the first wave of apps to support its new Passbook feature. The initial group of companies to jump on the bandwagon include: Ticketmaster, Live Nation, Lufthansa, MLB.com At Bat, Sephora to Go, Walgreens and Fandango Movies. While this list is a tad bit shorter than we hoped for, it’s safe to say that more apps will follow in the not-so-distant future. Want to be the first to know when they arrive? Be sure to keep an eye on the Passbook section of the App Store for the latest updates. Read the full story at Engadget.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.