Continuing its rebranding quest, Microsoft announced on its Windows Blog that Windows Phone’s Marketplace will be renamed “Windows Phone Store” to match the upcoming Windows 8 app store, aptly called Windows Store. The change isn’t only in name, though. Along with the rebrand, Microsoft will be rolling out new updates that’ll make the Windows Phone Store easier to find apps thanks to improved search options and smarter app lists (there are now lists for “Top Free” and “Top Paid”) that now filter out racier content. Read the full story at Boy Genius Report.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.