Continuing its rebranding quest, Microsoft announced on its Windows Blog that Windows Phone’s Marketplace will be renamed “Windows Phone Store” to match the upcoming Windows 8 app store, aptly called Windows Store. The change isn’t only in name, though. Along with the rebrand, Microsoft will be rolling out new updates that’ll make the Windows Phone Store easier to find apps thanks to improved search options and smarter app lists (there are now lists for “Top Free” and “Top Paid”) that now filter out racier content. Read the full story at Boy Genius Report.