Continuing its rebranding quest, Microsoft announced on its Windows Blog that Windows Phone’s Marketplace will be renamed “Windows Phone Store” to match the upcoming Windows 8 app store, aptly called Windows Store. The change isn’t only in name, though. Along with the rebrand, Microsoft will be rolling out new updates that’ll make the Windows Phone Store easier to find apps thanks to improved search options and smarter app lists (there are now lists for “Top Free” and “Top Paid”) that now filter out racier content. Read the full story at Boy Genius Report.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.