Microsoft is making a bold move today, launching a new blind test that pits Bing against Google in efforts to show how useful its search results are compared to the old standard. Microsoft explains on its blog that this is a “non-scientific test,” but claims upfront that research shows “people prefer Bing web search results over Google.” Them’s fighting words. The problem is, at least for us, that’s just not true. Yes, we took the test, Bing It On, and Google won 5/5. Microsoft deserves kudos for being honest at the end, and we’re sure that taken enough times, the test results might favor Bing. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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