Ah, to be a corporate giant, wrongly maligned in the media. How do you respond? Too sharply and you sound defensive. Too passive and it may come across like you are guilty as charged. Thus the balanced approach. Microsoft has responded to recent reporting and coverage of data centers in the New York Times both gently, but with sufficient vigor to demonstrate how wrong the company views the premises and conclusions that the stories contained. Read the full story at The Next Web.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.