Ah, to be a corporate giant, wrongly maligned in the media. How do you respond? Too sharply and you sound defensive. Too passive and it may come across like you are guilty as charged. Thus the balanced approach. Microsoft has responded to recent reporting and coverage of data centers in the New York Times both gently, but with sufficient vigor to demonstrate how wrong the company views the premises and conclusions that the stories contained. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousReport: Cable companies planning to stream games to subscribers NextDid you just get an iPhone 5 or upgrade to iOS 6? Here’s how to stop advertisers from tracking you

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.